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Monday 30th Jan: 9.30am - 6pm
Tuesday 31st Jan: 9.30am - 5pm
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98 days 'til showtime

2017 Exhibitors

Tel: 01827 331099

2x2 Worldwide are based in Warwickshire, UK and provide premium product, the highest quality support and 30 years+ cycle trade experience.

Most recently 2x2 Worldwide have become the exclusive UK distributors for the REID range of product, the fastest growing Australian bike brand.

We also distribute exclusively in the UK;
BICKERTON folding bikes
ROUX bicycles - Road, Touring, Cross and Commute products full of innovative design features
MONTAGUE USA - folding bikes with performance and portability, as used by the US Marines
SHOGUN Mtb, Jump and BMX based bikes

And of course, 2x2 Worldwide are the design & distribution team behind the Land Rover range of bicycles which we design from the ground up, and then distribute within the UK and worldwide.

4iii Innovation

Aire Velo Bearings

We are the UK's largest stockist of headset bearings along with a huge range of related bike bearings for your wheels, hubs, bottom brackets, suspension swing arms, headsets and pedals.

B&W Bike Cases & Bags


Founded in 1885 by Edoardo Bianchi, Bianchi is an historical Italian brand and a performance bicycle company characterized by product driven technology and iconic Italian design.

Bianchi believes the frame is the heart of the bicycle and it is constantly investing in material technology with the aim to produce the best bikes in the world.

Bianchi offers to the market a complete range of models for Road, MTB, City-Trekking, e-Bikes and accessories to meet the needs of all cyclists. All frames are designed and developed inside the Bianchi headquarter in Treviglio (Bergamo, Italy), along with all graphics and colour combinations.

With its Reparto Corse (Racing Department), Bianchi led the way with race proven geometry and technology as the market changed from steel to aluminum and titanium, and now to the most advanced material: carbon.

Bob Elliot

We are distributors of high quality cycle accessory brands supplying shops all around the UK. We aim to provide the best possible service and support as well as excellent availability

Continental Tyres

The market leading German tyre brand with a broad range of tyres for many cycling disciplines. Check out our BlackChili compound, handmade in Germany and applied to tyres such as GP4000 S II, Gatorskin and Der Kaiser & Der Baron Projekt.

Our PureGrip range offers superb technical performance at competitive prices.

Ridden by some of the world's best cyclists across all disciplines including Tour de France winner Chris Froome, Manon Carpenter, Sam Pilgrim, Danny MacAskill, Alistair & Jonny Brownlee, Nairo Quintana, Alex Dowsett, Andre Greipel & Rohan Denis.

Cooke Components

Cooke Components Ltd offers an innovative blend between a "trading company" and a traditional distribution model with flexibility at the core of our operations...

Founded in 2009 we started life as a trading company - importing and distributing major brand components from overstocks and assisting bicycle brands to clear down excess inventory efficiently. This element of the business is still growing today and our quality control & packing processes allow us to handle large volumes of stock whilst minimising re-packing and delivery errors for our customers.

In 2013 we introduced our house-brand VEL - Having reviewed distribution options for some time we concluded that the only option for long-term investment and stability was to create and manage our own brand. VEL gives us the ability to offer high quality accessories, with branding and packaging to match and most importantly market-leading margins derived from our direct distribution model.

2014 was a busy year at Cooke Components! We introduced our new B2B platform to dealers, making it faster and simpler for dealers to review our stock offering and place orders. We also agreed the distribution for Veltec Wheels, widening our regular offering.

2016 has seen continued growth and refinement of our operations. VEL has been a great success and we are expanding our distribution network into Europe and beyond! Supacaz joins our growing portfolio of complimentary brands with market topping quality on bar tapes.

Cycle Scheme

Cyclescheme is the UK's number one provider of tax-free bikes for the Government's Cycle to Work initiative.

We are making our debut to The Bike Place in 2017 and will have members of the Retail Team on site for the duration of the show. As well as being on hand to answer any queries you may have related to the Cycle to Work scheme, we want to share our plans for 2017 and beyond.

We invite all dealers to come and take advantage of this great opportunity to ensure you are fully clued up on all things Cyclescheme, and are benefiting fully from the sales tools at your fingertips.

Cycle Power Meters

DHW Agencies
Tel: 01704 840 992

Edco Wheels

Established in 1867 in Couvet, Switzerland - an area that would soon become world-renowned for precision machining, watch manufacturing, and microelectronics - Edouard Dubied & Co initially produced high-quality knitting machinery. In 1878 the company added lathes and milling machinery, which it sold worldwide until 1987.

Dubied began manufacturing high-quality automotive and bicycle components as early as 1902 under the name Edco, an acronym for Edouard Dubied & Co; the company started producing hubs and bottom brackets in 1930.

Edco has long been known for its innovation, including a patent in 1975 for a sealed bottom bracket assembly - considered standard equipment today.

By 1988 the company was focusing on bicycle components, though it continued to provide worldwide service for Dubied machinery and contract manufacturing for other industries. In 1993 the company released IGP, an integrated system with shift levers on the brake lever matched with hydraulic brake calipers.

2000 saw the release of the SuperG hub, a design that has since been copied many times over. Throughout the 1990s and early 2000s Edco designed, engineered, and manufactured bicycle components for a number of other brands.

In 2007, Dutch inventor and engineer Rob van Hoek acquired the company, renamed it Edco Engineering BV, and relocated the design, engineering, testing, and assembly operations to 's-Hertogenbosch, The Netherlands.

As hub components continued to be produced in Couvet, the focus changed to the expanding carbon wheel market. Innovations continued with the introduction of the Multisys freehub body, whose patented design allows for Shimano/SRAM or Campagnolo cassettes to be fitted without modifications.

In 2015 the company added its own carbon and composite manufacturing facility in China, where Edco weaves raw carbon fabric to exacting specifications, formulates and impregnates resins using state-of-the-art chemical technology, and moulds and finishes the final product. As well as wheels cassettes and pedals with a high level of innovation have been added to the line up.

Today, Edco's advantage lies in its ability to design, engineer, and manufacture its products through complete control of the entire process."

Empire Cycles

USE / Exposure Lights

Ultimate Sports Engineering (USE) was founded in 1990 and is to this day driven by the obsession of creating the ultimate in innovative sports products. Today Ultimate Sports Engineering encompasses design and production of: Cycling components (USE), Cycle lighting (Exposure Lights) and Marine Lighting (Exposure Marine). Bury, nestled in the heart of the South Downs National Park is the backdrop for this and we pride ourselves on production here.

From the company's initial offering of the suspension seatpost, USE has had huge success in the cycling industry. Producing components that contributed to winning Olympic gold, King of the Mountains at the Tour De France and dominating the high-end lighting market in the UK and across the world, USE endeavours to push boundaries and raise standards in sport.

Recent progression into the marine market has led to further advances is research and development of lighting and now is quickly becoming known as the leading light manufacturer on and off land.

USE is committed to supporting athletes and events across the world for the benefit of sport. Sponsoring the elite of the sailing world for product testing in the harshest of environments as well as the athletes representing Great Britain in cycling and adventure racing USE is proud to be a part of UK sport.

FLI Distribution

Green Hornet Distribution

Haven Distribution
Tel: 07827 797044


Hookit Products specialise in finding and nurturing some of the finest emerging brands in the world, from Joystick Components to Sensus, from AMS to Ninjaz and 35Bikes each of our brands, is packaged and marketed to help our dealers get the most out of each sale. Good margins, that you get to keep, and brands that are taking the world stage by storm.
Tel: 01444 243000 is the UK's leading lightweight and performance bicycle distributor.
We are hugely passionate about cycling and support a number of amateur and professional cyclists with great bikes and products. Our love of cycling means we have carefully selected some of the very best brands available from the industry to pass onto the UK market.

Jungle Products
Tel:01423 780 088


ON is a brand run by passionate people.
Launched back in 2004 ION's unique combination of high quality products wrapped in a progressive style and design found fans all over the world - becoming the global market leader for wetsuits and harnesses in the wind- and kitesurf world.
In late 2012, ION took the same approach to the slopes, launching a separate bike division with functional cycling gear, clothing, accessories, gloves and protection.

ION is about challenging yourself, experiencing nature and feeling its force. Therefore ION develops gear that is not only smart and innovative, but also transforms this passion into an unique design.

Jungle Products
Tel:01423 780 088

Just Riding Along

ust Riding Along import Industry Nine wheels and Bitex hubs, and supply to independent dealers.

Industry Nine are best known for their range of light, strong and durable multi-coloured wheels, 100% machined in-house in Asheville, North Carolina.

Bitex based in Taiwan produce some of the highest quality hubs available with stainless steel bearings and reliable 6-pawl freehubs.

We carry a wide range of spares and can provide a high level of service and backup.

Kali Protectives

Kali Protectives manufactures industry leading Composite Fusion(TM) head and body protection for today's rider.

Kali was born as the result of a significant breakthrough in helmet safety technology - Composite Fusion(TM). What started as an engineering challenge to remove unnecessary impact G forces found in traditionally constructed helmets, quickly became the benchmark for helmet safety. Composite Fusion(TM) merges the helmet shell and foam, enabling us to use a thinner shell altogether.

A thinner helmet shell allows impact G forces to dissipate more effectively into the energy-absorbing foam, eliminating the double spike in G's inherent in other helmets. Composite Fusion(TM) also substantially reduces the size and weight of a helmet, which means less mass is attached to your head before a crash.

Tel: 015396 24040


Here at nrg4 we are all about providing you the dealer with world-class, market leading products.

Products that suit your business' ever changing needs and products that suit your customers' ever changing journey.

We are based in Widnes, Cheshire distributing for principle cycling brands such as the follwoing throughout the UK and Europe.

We are serious about becoming one of the most successful distributors in the market today & are 100% committed to bringing you, our customers;
• The most innovative, ultra-light products in the market
• Products endorsed by world champions
• Good dealer margins and terms
• Credit terms available for dealers*
• Exclusive dealer incentives
• Dedicated creative support for specific dealer POS requirements
• Friendly and efficient customer service from our UK office

Stock as much or as little as you like, take advantage of free delivery or one of our many 'buy in' deals.. it's really easy to deal with us and even easier to sell our products. We have someone in your area who would be more than happy to show to you any of the above products and discuss your needs.

One Way Distribution

Orange Bikes
Tel: 01422 311113

Oxford Products


Some of us are weekend warriors. Some of us are serious athletes. Some of us like to jump off things other people call cliffs. But we all share one thing. We worship at the temple of raw, wild fun. That sacred place where time stands still or stretches into infinity. At Primal, we make the clothing and accessories you need to answer that call, so you can get out there and make life as fun as it can be. From fabrics that enhance your performance to t-shirts you can wear on your day off. So throw on your Primal and go play nice with the other wild, crazy animals.


Polaris Bikewear have championed British driven design in cycle clothing and luggage for over 25 years from their base on the edge of the Peak District. Proud of their brand heritage they still believe in the values instilled by the Polaris Challenge, the original Mountain Bike Orienteering event. Polaris endorse the fact that riding your bike, whether on the road, trails, gravel or snow, should always be a chance to escape, explore and discover your surroundings. With this in mind all of their products are tested in the UK to meet the highest standards ensuring performance is a given whilst you enjoy your ride.

Born out of a passion for cycling, their heritage means they offer a wide selection of innovative and technical products to meet all your needs.

Whether it's for training or adventure, Polaris encourages you to #JustAddYourBike and share your personal cycling adventures

Reece Cycles
Tel: 0121 622 0180

Rubena Tyres
Tel: 0800 281 413

Bike Tyrestore has been the UK distributor for Mitas bicycle tyres since 2012 and has brought a new angle to the cycling industry with tyres made wholly in Europe.

From humble beginnings in the 1930's to 2016, Mitas now produce in excess of ten million tyres per year and supply some of the biggest brand names in cycling with original equipment tyres and tubes for their bikes. Bike Tyrestore will continue to press home the benefits of the Mitas brand to the UK trade network, with high quality, ultra-keen priced tyres that are delivered overnight, to keep businesses running smoothly.

Wholesalers and IBD's are encouraged to visit the Mitas stand Number 22Q to find out more about this fast growing brand. From Pram and pushchair, right up to world class XC racing tyres, Mitas has a tyre for every two wheel activity.


Shoretrax provides portable and semi-permanent cycle track systems to bring Mountain Biking to all ages. The Shoretrax system has all the excitement of a traditional fixed mountain bike trail but is fully portable, can also be used inside or outside and is engineered to require minimal maintenance.

Developed and manufactured in the UK, the innovative Shoretrax system has been designed by engineers to get kids and adults of all ages riding their bikes, whilst having fun!.

Constructed using pressure treated timber and structural aluminium, the patented system is sturdy and durable whilst being lightweight and fully portable. The sections are quickly and easily joined together, without the need for tools. You can create continuous loops or point-to-point tracks in any number of different lengths or configurations. Add or remove sections, run flat or elevated, create ramps, rollers and berms. Plus don`t forget you can always add additional sections over time to expand the flexibility of your track layout options as your requirements change.

Solo Cycle Clothing

Ultra Sport Europe
Tel: 01332 813 150

VAM Performance
Tel: 07834 523043 (Alex) / 07885 896608 (Audrey)

Velo Brands
Tel: 01404 891 208

VeloBrands is an importer and distributor of top quality cycling brands to the UK bicycle trade. At present our portfolio comprises of KASK Helmets, Juice Lubes High Quality Lubricants, Fluids & Cleaners, Chapeau! Performance Skincare and Clothing, Widget Components, VeloToze, Knight Composites, Chimpanzee, Pendix, Huck Norris, Melon, PYC Chains, Formthotics, Speedsleev, Pacenti, ESI, Lauf forks.


Velotech Services LTD was established in 2003 by MD Robin Corder from a cycle coaching business that progressed to distribution by selling the original ROTOR crankset.

We used a simple model of direct sales in the early days of online retailing. Using proportional marketing to establish brands and protect retail prices. Velotech helped establish SPIUK and ROTOR into the UK. Velotech currently supply popular bespoke products From Absolute Black Oval rings, Ceepo Triathlon Bikes and Speedfil Hydration systems, With B2B and fully stocked warehouse, we also provide a technical workshop for cranks, rings, bike builds and power solutions.

Tel: 01908 374555