Silverstone

Sunday 29th Jan: 9.30am - 6pm
Monday 30th Jan: 9.30am - 6pm
Tuesday 31st Jan: 9.30am - 5pm
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121 days 'til showtime

2017 Exhibitors

2x2

www.2x2worldwide.com
Tel: 01827 331099

4iii Innovation

www.4iiii.com

B&W Bike Cases & Bags

www.bike-cases.co.uk

Bianchi

www.bianchi.com

Founded in 1885 by Edoardo Bianchi, Bianchi is an historical Italian brand and a performance bicycle company characterized by product driven technology and iconic Italian design.

Bianchi believes the frame is the heart of the bicycle and it is constantly investing in material technology with the aim to produce the best bikes in the world.

Bianchi offers to the market a complete range of models for Road, MTB, City-Trekking, e-Bikes and accessories to meet the needs of all cyclists. All frames are designed and developed inside the Bianchi headquarter in Treviglio (Bergamo, Italy), along with all graphics and colour combinations.



With its Reparto Corse (Racing Department), Bianchi led the way with race proven geometry and technology as the market changed from steel to aluminum and titanium, and now to the most advanced material: carbon.

Bob Elliot

www.bob-elliot.co.uk

We are distributors of high quality cycle accessory brands supplying shops all around the UK. We aim to provide the best possible service and support as well as excellent availability

Continental Tyres

www.cambriantyres.co.uk

The market leading German tyre brand with a broad range of tyres for many cycling disciplines. Check out our BlackChili compound, handmade in Germany and applied to tyres such as GP4000 S II, Gatorskin and Der Kaiser & Der Baron Projekt.

Our PureGrip range offers superb technical performance at competitive prices.

Ridden by some of the world's best cyclists across all disciplines including Tour de France winner Chris Froome, Manon Carpenter, Sam Pilgrim, Danny MacAskill, Alistair & Jonny Brownlee, Nairo Quintana, Alex Dowsett, Andre Greipel & Rohan Denis.

Cooke Components

www.cookecomponents.co.uk

Cooke Components Ltd offers an innovative blend between a "trading company" and a traditional distribution model with flexibility at the core of our operations...

Founded in 2009 we started life as a trading company - importing and distributing major brand components from overstocks and assisting bicycle brands to clear down excess inventory efficiently. This element of the business is still growing today and our quality control & packing processes allow us to handle large volumes of stock whilst minimising re-packing and delivery errors for our customers.

In 2013 we introduced our house-brand VEL - Having reviewed distribution options for some time we concluded that the only option for long-term investment and stability was to create and manage our own brand. VEL gives us the ability to offer high quality accessories, with branding and packaging to match and most importantly market-leading margins derived from our direct distribution model.

2014 was a busy year at Cooke Components! We introduced our new B2B platform to dealers, making it faster and simpler for dealers to review our stock offering and place orders. We also agreed the distribution for Veltec Wheels, widening our regular offering.

2016 has seen continued growth and refinement of our operations. VEL has been a great success and we are expanding our distribution network into Europe and beyond! Supacaz joins our growing portfolio of complimentary brands with market topping quality on bar tapes.

Cycle Power Meters

www.cyclepowermeters.com

DHW Agencies

www.dhwagencies.com
Tel: 01704 840 992

Edco Wheels

www.edco-wheels.co.uk

Established in 1867 in Couvet, Switzerland - an area that would soon become world-renowned for precision machining, watch manufacturing, and microelectronics - Edouard Dubied & Co initially produced high-quality knitting machinery. In 1878 the company added lathes and milling machinery, which it sold worldwide until 1987.

Dubied began manufacturing high-quality automotive and bicycle components as early as 1902 under the name Edco, an acronym for Edouard Dubied & Co; the company started producing hubs and bottom brackets in 1930.

Edco has long been known for its innovation, including a patent in 1975 for a sealed bottom bracket assembly - considered standard equipment today.

By 1988 the company was focusing on bicycle components, though it continued to provide worldwide service for Dubied machinery and contract manufacturing for other industries. In 1993 the company released IGP, an integrated system with shift levers on the brake lever matched with hydraulic brake calipers.

2000 saw the release of the SuperG hub, a design that has since been copied many times over. Throughout the 1990s and early 2000s Edco designed, engineered, and manufactured bicycle components for a number of other brands.

In 2007, Dutch inventor and engineer Rob van Hoek acquired the company, renamed it Edco Engineering BV, and relocated the design, engineering, testing, and assembly operations to 's-Hertogenbosch, The Netherlands.

As hub components continued to be produced in Couvet, the focus changed to the expanding carbon wheel market. Innovations continued with the introduction of the Multisys freehub body, whose patented design allows for Shimano/SRAM or Campagnolo cassettes to be fitted without modifications.

In 2015 the company added its own carbon and composite manufacturing facility in China, where Edco weaves raw carbon fabric to exacting specifications, formulates and impregnates resins using state-of-the-art chemical technology, and moulds and finishes the final product. As well as wheels cassettes and pedals with a high level of innovation have been added to the line up.

Today, Edco's advantage lies in its ability to design, engineer, and manufacture its products through complete control of the entire process."

Empire Cycles

www.empire-cycles.com

USE / Exposure Lights

www.ultimatesportsengineering.com

Ultimate Sports Engineering (USE) was founded in 1990 and is to this day driven by the obsession of creating the ultimate in innovative sports products. Today Ultimate Sports Engineering encompasses design and production of: Cycling components (USE), Cycle lighting (Exposure Lights) and Marine Lighting (Exposure Marine). Bury, nestled in the heart of the South Downs National Park is the backdrop for this and we pride ourselves on production here.

From the company's initial offering of the suspension seatpost, USE has had huge success in the cycling industry. Producing components that contributed to winning Olympic gold, King of the Mountains at the Tour De France and dominating the high-end lighting market in the UK and across the world, USE endeavours to push boundaries and raise standards in sport.

Recent progression into the marine market has led to further advances is research and development of lighting and now is quickly becoming known as the leading light manufacturer on and off land.

USE is committed to supporting athletes and events across the world for the benefit of sport. Sponsoring the elite of the sailing world for product testing in the harshest of environments as well as the athletes representing Great Britain in cycling and adventure racing USE is proud to be a part of UK sport.

FLI Distribution

www.flidistribution.co.uk

Green Hornet Distribution

www.greenhornetdistribution.co.uk

Haven Distribution

www.havendistribution.co.uk
Tel: 07827 797044

Hookit

www.hookitproducts.co.uk

Hookit Products specialise in finding and nurturing some of the finest emerging brands in the world, from Joystick Components to Sensus, from AMS to Ninjaz and 35Bikes each of our brands, is packaged and marketed to help our dealers get the most out of each sale. Good margins, that you get to keep, and brands that are taking the world stage by storm.

i-ride.co.uk

www.i-ride.co.uk
Tel: 01444 243000

i-ride.co.uk is the UK's leading lightweight and performance bicycle distributor.
We are hugely passionate about cycling and support a number of amateur and professional cyclists with great bikes and products. Our love of cycling means we have carefully selected some of the very best brands available from the industry to pass onto the UK market.

Jungle Products

www.jungleproducts.co.uk
Tel:01423 780 088

ION

www.ion-products.com

ON is a brand run by passionate people.
Launched back in 2004 ION's unique combination of high quality products wrapped in a progressive style and design found fans all over the world - becoming the global market leader for wetsuits and harnesses in the wind- and kitesurf world.
In late 2012, ION took the same approach to the slopes, launching a separate bike division with functional cycling gear, clothing, accessories, gloves and protection.

ION is about challenging yourself, experiencing nature and feeling its force. Therefore ION develops gear that is not only smart and innovative, but also transforms this passion into an unique design.

Jungle Products

www.jungleproducts.co.uk
Tel:01423 780 088

Just Riding Along

www.justridingalong.com

Kali Protectives

www.kiddimoto.co.uk

Kali Protectives manufactures industry leading Composite Fusion(TM) head and body protection for today's rider.

Kali was born as the result of a significant breakthrough in helmet safety technology - Composite Fusion(TM). What started as an engineering challenge to remove unnecessary impact G forces found in traditionally constructed helmets, quickly became the benchmark for helmet safety. Composite Fusion(TM) merges the helmet shell and foam, enabling us to use a thinner shell altogether.

A thinner helmet shell allows impact G forces to dissipate more effectively into the energy-absorbing foam, eliminating the double spike in G's inherent in other helmets. Composite Fusion(TM) also substantially reduces the size and weight of a helmet, which means less mass is attached to your head before a crash.

Kinetic Bike Bearings

www.kineticbikebearings.com

Lyon

lyon.co.uk
Tel: 015396 24040

NRG 4

www.nrg4cycling.co.uk

Here at nrg4 we are all about providing you the dealer with world-class, market leading products.

Products that suit your business' ever changing needs and products that suit your customers' ever changing journey.

We are based in Widnes, Cheshire distributing for principle cycling brands such as the follwoing throughout the UK and Europe.

We are serious about becoming one of the most successful distributors in the market today & are 100% committed to bringing you, our customers;
• The most innovative, ultra-light products in the market
• Products endorsed by world champions
• Good dealer margins and terms
• Credit terms available for dealers*
• Exclusive dealer incentives
• Dedicated creative support for specific dealer POS requirements
• Friendly and efficient customer service from our UK office

Stock as much or as little as you like, take advantage of free delivery or one of our many 'buy in' deals.. it's really easy to deal with us and even easier to sell our products. We have someone in your area who would be more than happy to show to you any of the above products and discuss your needs.

One Way Distribution

www.o-w-d.nl

Orange Bikes

www.orangebikes.co.uk
Tel: 01422 311113

Oxford Products

oxprod.com

Primal

www.PrimalEurope.com

Some of us are weekend warriors. Some of us are serious athletes. Some of us like to jump off things other people call cliffs. But we all share one thing. We worship at the temple of raw, wild fun. That sacred place where time stands still or stretches into infinity. At Primal, we make the clothing and accessories you need to answer that call, so you can get out there and make life as fun as it can be. From fabrics that enhance your performance to t-shirts you can wear on your day off. So throw on your Primal and go play nice with the other wild, crazy animals.

Polaris

www.polaris-bikewear.co.uk

Polaris Bikewear have championed British driven design in cycle clothing and luggage for over 25 years from their base on the edge of the Peak District. Proud of their brand heritage they still believe in the values instilled by the Polaris Challenge, the original Mountain Bike Orienteering event. Polaris endorse the fact that riding your bike, whether on the road, trails, gravel or snow, should always be a chance to escape, explore and discover your surroundings. With this in mind all of their products are tested in the UK to meet the highest standards ensuring performance is a given whilst you enjoy your ride.

Born out of a passion for cycling, their heritage means they offer a wide selection of innovative and technical products to meet all your needs.

Whether it's for training or adventure, Polaris encourages you to #JustAddYourBike and share your personal cycling adventures

Reece Cycles

wwww.reececycles.co.uk
Tel: 0121 622 0180

Rubena Tyres

rubenacycle.co.uk
Tel: 0800 281 413

Bike Tyrestore has been the UK distributor for Mitas bicycle tyres since 2012 and has brought a new angle to the cycling industry with tyres made wholly in Europe.

From humble beginnings in the 1930's to 2016, Mitas now produce in excess of ten million tyres per year and supply some of the biggest brand names in cycling with original equipment tyres and tubes for their bikes. Bike Tyrestore will continue to press home the benefits of the Mitas brand to the UK trade network, with high quality, ultra-keen priced tyres that are delivered overnight, to keep businesses running smoothly.

Wholesalers and IBD's are encouraged to visit the Mitas stand Number 22Q to find out more about this fast growing brand. From Pram and pushchair, right up to world class XC racing tyres, Mitas has a tyre for every two wheel activity.

Solo Cycle Clothing

www.solocc.com

Ultra Sport Europe

www.ultrasporteu.com
Tel: 01332 813 150

VAM Performance

www.vamperformance.com
Tel: 07834 523043 (Alex) / 07885 896608 (Audrey)

Velo Brands

www.velobrands.co.uk
Tel: 01404 891 208

Wildoo

wwww.wildoo.co.uk
Tel: 01908 374555