Thanks for coming to our '17 show - See you in 2018!

The Bike Place: YEAR 7

The Bike Place once again opens it's doors at the Silverstone circuit for the 2017 show.

The 2017 show looks to be bigger again with a new cleaner layout for easier navigation and now taking over 4500 sq m of space in the Wing Building

The Bike Place trade show was started in 2010 by a group of UK bicycle industry distributors. The show is run by independent distributors for the benefit of the UK's independent retailers.

Registration for The Bike Place Show 2017 is Closed
Didn't book your tickets? Click here for on-the-day entry information!

Update - Dec 2016

We’re now just a short time away from opening the doors to the seventh installment of The Bike Place.

As both the organiser of the show and industry agent myself, I’m acutely aware that time out of the shop isn’t taken lightly, so it is with great pride that we present a record number of bike businesses at Silverstone. Some will be old friends, others fresh faced labels entering the industry with new concepts. Whatever your reasoning for making the journey, you can be sure that this year’s exhibition will prove a worthwhile use of your time.

We will be showcasing brand & product launches, show exclusive offers, the chance to demo some great product.
Between the halls – and we’ll expand for the first time into a third - this year we’ll have photography from Chris Davies, who is serving the industry under the Eastwood Media banner and from Daniel Wildey.

We’ll also have now not-so-newcomer to the B2B media landscape CyclingIndustry.News, on their booth will be a live jobs board, so if you need to recruit talent, or fancy a change yourself, stop by and sign up for the debut Trade Journal.

If your specialty is electric bikes we’ve another reason to attend. At time of print we have ten electric bike brands attending including Kalkhoff, who alongside sister-label Focus will be at the show for the first time, they are seeking to expand their dealer network. As one of the market’s longest-serving labels in the area we recommend checking in at the booth for both a look at the bike fleet, as well as some tips on how to make pedal-assist work for your business.

Many of our exhibitors are independently owned and all understand the struggles & challenges of owning & running retail business’, so come along & get your mojo for the cycling industry & the 2017 season engaged into high gear. We are about more than just looking at some new product, it’s about ideas, enthusiasm, the future, vision and relationships. You will leave feeling energized & confident about the season ahead.

The only thing remaining for you to do is to pre-register, which we’d encourage you to do sooner rather than later using the link above
All the best and see you in January,
Sean Reynolds & The Bike Place team

2017 Floorplan

Giveways & prizes!

2017 will see more chances to win at The Bike Place show than ever before!

We're Easy To Find!



Silverstone Race Circuit - Northampton
Sunday 29th Jan: 9.30am - 6pm
Monday 30th Jan: 9.30am - 6pm
Tuesday 31st Jan: 9.30am - 5pm

Visit Venue Website | Postcode for SatNav: NN12 8TN